Grab yourself a cup of digital eggnog and bask in the glow of the Mobcrush 8-Bit Holiday Yule Log!
Got a Mixer account? Use your Sparks to interact with the fire via Mixplay
Project Overview The “8-bit Yule Log” was a month-long, 24/7 livestream produced and created for Mobcrush in December 2018. The concept was to provide a cozy and nostalgic Yule Log experience with a twist: everything was rendered in charming 8-bit graphics. This unique take on the traditional Yule Log was brought to life by the talented artist ‘mentalpop’ on Fiverr.
Objectives
- To create a continuous, engaging holiday-themed livestream that captivates viewers throughout the month of December.
- To leverage Mobcrush’s multistreaming capabilities to reach audiences on Mixer, Twitch, Facebook, and YouTube.
- To incorporate interactive elements that enhance viewer engagement and participation.
Execution
- Graphics and Design: The 8-bit graphics, created by ‘mentalpop‘, gave the stream a distinct and nostalgic look, setting it apart from typical Yule Log streams.
- Interactive Elements: Utilizing the Mixer.com Mixplay interface, viewers could interact with the stream in various ways, such as roasting marshmallows, burning evidence, and more. There were about 25 interactive graphics in total.
- Music: The stream featured a dozen 8-bit style holiday music tracks, adding to the festive atmosphere.
- Multistreaming: Using Mobcrush’s multistreaming ability, the broadcast reached audiences on Mixer, Twitch, Facebook, and YouTube simultaneously. However, only Mixer viewers had the capability to interact with the stream.
Results
- Viewer Engagement: The interactive elements on Mixer were a hit, encouraging continuous viewer participation and engagement throughout the month.
- Multiplatform Reach: By broadcasting across multiple platforms, the stream attracted a diverse audience, increasing overall viewership and exposure.
- Festive Atmosphere: The combination of 8-bit graphics and holiday music created a unique and cozy ambiance that resonated with viewers, making it a memorable part of their holiday season.
Challenges and Learnings
- Platform Limitations: The interactive features were exclusive to Mixer, which may have limited the engagement potential on other platforms. Future projects could explore ways to integrate interactivity across all streaming platforms.
- Music Attribution: While the 8-bit music tracks added to the stream’s charm, proper attribution and recognition of the musician remain essential. Ensuring all contributors are credited appropriately is crucial for transparency and appreciation.
Conclusion The “8-bit Yule Log” project demonstrated the power of combining nostalgic visuals, festive music, and interactive elements to create a captivating and engaging livestream experience. By leveraging Mobcrush’s multistreaming capabilities, the project successfully reached a broad audience, offering a unique twist on a classic holiday tradition. This project underscores the potential of creative, interactive livestreams in building viewer engagement and community.