Summary:
John Lacy and Sam Proof are discussing content planning, goal setting, and strategy for content creators in 2023. They emphasize the importance of focusing on controllable goals instead of arbitrary ones. Additionally, they suggest focusing on deliverables such as live shows, blogs, and videos. John is hoping to create two live shows and two or three video shorts a week while Sam is focusing on software tutorials. They both emphasize the importance of keeping goals realistic and achievable.
The speaker is focusing on personal branding and raising awareness of their video and live streaming content creation. The speaker is prioritizing the professional platform of LinkedIn and looking to double down on YouTube as well. The speaker has established a routine of events for the success of the kitten cam with the goal of getting more cats fostered and adopted. Additionally, the speaker has established goals for their show, such as blogging, producing shorts and long form content, and bringing back an interactive board game show. The speaker’s manager has encouraged them to achieve their goals, reminding them to consider constraints of time, energy, and resources. Lastly, the speaker’s friend encourages them to continue to pursue their music goals.
Content creators should consider how their content can help them meet their goals. It can be tempting to ride out new trends, but creators should stay true to their goals and ensure they are selling their products or services. As an example, Cute Avalanche holds a one-day fundraising event for kitten season every year and uses clips of the event to generate more awareness. Moreover, content creators should make sure people have a good understanding of who they are and what they stand for. For example, one creator posts Monday to Friday on LinkedIn only talking about video and live streaming.
It is possible to generate income online through creating content about topics such as Restream Studio and other software packages. To generate ideas, one can use websites such as Ask the Public or Google Trends, which offer keywords and phrases that are frequently searched. Additionally, AI tools such as Chat GPT can be used to generate ideas. It is important to consider what one wants to be known for and to rule out topics one does not want to be known for. AI tools can be helpful, but the value of creating content oneself should not be overlooked.
It is possible to generate income through creating a media network to sell time slots for content creators, even if you don’t have a large following. It is also important to think about what you don’t want to be known for, such as ranting on social media. Additionally, it is important to plan ahead and create a content calendar, especially when it comes to teasing out content prior to a live streaming session. Finally, Sam suggests a Google sheet to be used to plan content, especially when it comes to holidays.